DON’T OVER THINK IT….   It’s difficult for us to measure client lifetime value because the majority of our clients never leave. Sure, the quality of our work and our results play a part in this, but the real glue is the type of relationships we form. The cornerstone of these relationships is trust. Trust that is earned through honest conversations sometimes filled with difficult questions that make you feel "uncomfortable" (as the dealer of an 8-year client puts it). We’ve always felt that if we provided our clients open access to our experience, creativity and intelligence—and not merely drive them to events we can bill for—then our balance sheet would take care of itself. And that theory has proven true.   RESEARCH · RELATIONSHIPS · RESULTS

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